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CRUZN COZY

Project type

Digitized Logo Illustrations

Date

November 2017

Location

Washington, DC

The art in this project is about being gifted with provision and foresight. The imagery of the pedals are similar to a lotus. The lotus flower represents spiritual growth, rebirth, purity, strength, transcendence, overcoming, self-realization and so much more. When Chrissy had the vision of the logo in a dream, she had no idea what it would become but she knew it was special. Each pedal has a different symbol on it. Each pedal very different but still connected. The different colors are meant to emulate a rainbow, which is a sign of God's promise. The green pedal has a christian fish symbol, the orange pedal has the word ichthys which is an acronym in Greek for "Jesus Christ, God's Son, Savior". Early christians used the ichthys symbol as a secret sign to identify themselves as believers in Jesus. The blue pedal is the Japanese word for peace. The pink pedal and the red pedal are the third eye and heart chakras. Chakras are energy centers in the body that are apart of many spiritual belief systems. Learning the function of balancing them can strengthen the connectedness of a person to the world and people around them. The yellow pedal has three circles connected. This symbol represents strength in unity. Within this threefold, each circle represents a distinct element while still being apart of a whole- much like the Holy Trinity.

From the first logo a lot of expansion happened. A clothing brand with an array of merchandise. A record label and other logos, birthing an entire brand.

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